MobileAction

Visibility Score is a proxy that keeps track of your app’s impressions.

What is Visibility Score?

What is the chance score? How does it work?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.

Impression Share is a metric that shows you how big your slice is from the cake.

It’s an app that distributes its ads through ad networks.

It’s the medium that connects an advertiser with a publisher.

Apple and Google regularly provide top charts for each category - we collect the rankings.

Difficulty is a metric that measures how difficult it is for an app to be top ranking for a keyword.

Volume is a metric that tracks and signals the search traffic of any keyword.

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