The iOS Download Report dashboard provides a comprehensive view of your app’s download performance by consolidating data from App Store Connect and Apple Ads through API-based integrations. This eliminates the need to juggle multiple dashboards and makes it easier to:
Monitor total downloads across organic and paid channels
View detailed source-level breakdowns (e.g., Search, Browse, App Referrer, Web Referrer)
Measure the effectiveness of Apple Ads campaigns
Compare performance over time using date range comparisons
Segment performance by country and app
Export data by day, week, or month to inform reporting or strategy sessions
Whether you're a growth marketer, performance analyst, or UA manager, this dashboard offers a centralized, reliable view to guide your decisions.
What you need to access the page
To view and use the iOS Download Report, you must integrate at least your App Store Connect account.
Integration requirements:
App Store Connect integration is mandatory. Without it, the dashboard cannot be accessed.
Apple Search Ads integration is optional but highly recommended to enable paid/organic breakdowns.
If you have:
Only Apple Search Ads: You’ll be prompted to integrate App Store Connect first.
Only App Store Connect: You can access the dashboard, but Apple Ads columns will show "N/A."
Both integrations complete: You’ll be directed straight into the dashboard
Metric calculations
Apple Ads Download = Apple Ads Tap-through Installs
App Store Organic Download = App Store Download (Search +Browse) - Apple Ads Download
App Store Paid Download = App Store Total Download - App Store Organic Download
App Store Total Download = All downloads from all available sources (Search, Browse, App/Web Referrer, App Clip, Event Notification, Institutional Purchase, Unavailable)
Key use cases
1. Monitor download trends across time
Visualize how your app’s downloads are performing over time across all available sources with daily, weekly, or monthly granularity.
2. Understand organic vs. paid impact
View side-by-side metrics to evaluate how much of your growth is driven by Apple Ads vs organic traffic.
3. Deep-dive into download sources
Break down your download data by:
Search
Browse
App Referrer
Web Referrer
App Clip
Event Notification
Institutional Purchase
This allows you to identify which sources are contributing the most and where your campaigns or store presence may need optimization.
4. Compare campaign or seasonality effects
Use the compare date range feature to see the impact of a specific campaign, event, or seasonal period. Solid and dashed lines represent different periods for quick trend spotting.
5. Simplify team reporting
Export full tables with key metrics for selected date ranges, perfect for monthly reports, presentations, or external analysis tools.
Quick tips
Use filters at the top to select specific apps and countries.
The dashboard defaults to the last 7 days; adjust date range as needed.
Use the “Integrate Now” button in the line chart or landing page to connect Apple Ads.
Hover over chart lines or bars to see tooltips with exact values and percentage changes.
Enable or disable source types using checkboxes in the Source Details section.
Look for "N/A" in Apple Ads columns when integration is missing.
Compare date ranges to identify trends and performance shifts.